Brand knowledge2 min read
The brand knowledge base your agents actually cite
Generic AI copy is a retrieval problem, not a model problem. What to put in a brand knowledge base, and how to tell whether the agents are really using it.
Writing on agentic marketing
Practical pieces about running AI agents on a real marketing budget. No launch announcements.
- Governance2 min read
Approval gates people actually use
Most human-in-the-loop controls decay into rubber stamps or bottlenecks. Four design rules that keep an approval gate meaningful as volume grows.
- Agents2 min read
Why your AI marketing agents should argue in public
Single-assistant marketing AI hides the one thing you need to judge it: the reasoning. Here is what changes when agents deliberate where you can read it.
Watch a real discussion instead
The free plan runs your first discussion end to end, approval gate included.